Safeway and Easter Seals are Sending Kids to Camp

March 31, 2011

2011 Campaign for Families Living with Disabilities launches at Safeway stores

Media Release
For Immediate Release
For March 31, 2011

Across Alberta - Easter Seals is pleased to announce that Canada Safeway will be raising funds during an in-store, month long national campaign to support Kid’s Camps across Canada. From March 31 to May 2, 2011, Canada Safeway customers will be able to make a donation in support of kids with disabilities and special needs, at store check stands.

“We are pleased to support Easter Seals and provide the opportunity to send kids to camp that may not otherwise have this opportunity,” said Renée Hopfner, Director of Community Investment and Corporate Social Responsibility, Canada Safeway Limited.

Susan Law, CEO, Easter Seals Alberta said, “We are very fortunate to partner with Canada Safeway in support of Easter Seals Camp Horizon located in Bragg Creek, for children and their families living with a disability or a special need. In addition to upgrading camp infrastructures Easter Seals will be able to continue offering unique camp programs and replace much needed equipment.”

Easter Seals Alberta funds disability solutions through financial assistance, recreational and respite programs, residential services, equipment provision, public and consumer education.

For more than 60 years, Easter Seals Alberta has been dedicated to helping children, youth and young adults with disabilities and special needs achieve their full individual potential and future independence. Easter Seals Alberta funds disability solutions through financial assistance, recreational and respite programs, residential services, equipment provision, public and consumer education.

Through recreational experiences, (Kid’s camps) training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play in their communities. For more information or to donate please visit www.easterseals.ab.ca or call 1.877.7EASTER (1.877.732.7837).

Easter Seals Alberta and Safeway Campaign
When: March 31 through to May 2, 2011
Where: Participating Safeway retailers across the country
Why: To support kids with disabilities and special needs

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For more information, please contact:

Susan Law, CEO - Easter Seals Alberta
Ph. 403-235-5662
Fax: 403-248-1716
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Betty Kellsey, Public Affairs Manager Alberta - Canada Safeway Limited
Ph. 403-730-3513
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